Introduction: About the Course

This program, presented by Ann Rhoades, author of the book Built on Values,® prepares coaches, leaders and consultants to implement the Built on Values® culture system in organizations. 

Module Description and Instructional Objectives

Module 1 – Overview of the Built on Values® Culture System

You will learn why organizational culture is important for creating a high-performance organization.

Module objectives:

  • Describe each of the elements of the Built on Values® Culture System.
  • Present the Built on Values® Culture System, with its benefits and ROI, to leaders.

Module 2 – Build Leadership Commitment for a Culture Initiative

Learn how to build leadership commitment for creating and sustaining a successful culture.

Module objectives:

  • Conduct a culture strategy and planning meeting with senior leaders.
  • Lead an assessment of the Current and Future states.
  • Develop key communication messages for the “WHY” of culture change.

Module 3 – Create a Values Blueprint®

In this module you will learn how to facilitate the creation of a custom Values Blueprint® comprised of core values, definitions, and behaviors that support the values.

Module objectives:

  • Establish a Values Blueprint® Team.
  • Plan, prepare, and facilitate an interactive Values Blueprint® event.
  • Establish and facilitate a Values Committee to oversee the integration of the values throughout the organization.
  • Develop a communication plan for introducing the values to the organization.

Module 4 – Hire “A” Players

In this module you will learn how to establish a systematic process for hiring ‘A’ Players based on 3 proven best practices: behavioral interviewing, peer interviewing, and interviewing for values.

Module objectives:

  • Help an organization incorporate values into the hiring process.
  • Coach interviewers to write and use behavioral interview questions for both competencies and values.
  • Help an organization include peer interviewers in the hiring process. 

Module 5 – Establish a System of Accountability & Rewards

In this module, you will learn how to facilitate the design of a recognition and reward program that will reinforce the organization’s values. Learn how to facilitate the implementation of a values-based performance management process that holds people accountable for living the values daily.

Module objectives:

  • Facilitate the design of a Values recognition program.
  • Develop a plan to incorporate values and behaviors into the performance management process.
  • Design a multi-rater feedback process for the values and behaviors.

Module 6 – Incorporate Values into Your Brand

In this module, you will learn how to facilitate the development of a comprehensive values-based brand strategy that supports the best customer and employee experience.

Module objectives:

  • Help an organization develop a brand strategy that integrates Values with the customer brand promise.
  • Help an organization develop an employment brand strategy based on values.

Module 7 – Establish a Continuous Discipline to Sustain Values

In this module, you will learn how to ensure an organization sustains its values-based culture with a discipline of continuous improvement.

Module objectives:

  • Develop an “Organizational Culture Dashboard” for Culture metrics.
  • Develop a plan for employees to learn about the “business of the business.”


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